Target Account Identification Hands-On Workshop

About this course

Gain practical experience with target account identification through guided exercises.

• 7 lessons
• 45 min
• intermediate

What you'll learn

• Understand the workshop flow and expected outcomes
• Define what constitutes a target account in a business development context
• Prepare a workspace for hands-on account research
• Draft a preliminary Ideal Customer Profile using a structured template
• Identify key firmographic and behavioral attributes for targeting
• Translate business goals into account selection criteria

Finishing the course

• 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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