Build a solid foundation in go-to-market planning from scratch.
5 lessons
30 min
beginner
What you'll learn
Define go-to-market strategy and its role in product launches
Explain the benefits of a well-built GTM plan
Identify scenarios where a GTM strategy is valuable
Conduct market definition for B2C and B2B contexts
Identify the urgent problem your product solves
Assess market size and prioritize segments
Finishing the course
20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
Part of the Product Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.