Introduction to Product Pricing Strategy

About this course

A comprehensive introduction to product pricing strategy for newcomers.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Explain why pricing is a critical lever in product strategy and business performance
• Describe the relationship between price, cost, and value
• Identify the basic components of a pricing decision (costs, customers, competition)
• Compare and contrast major pricing models (cost-plus, competition-based, value-based, subscription, freemium, dynamic)
• Select an appropriate pricing model based on product type, market, and business goals
• Recognize the trade-offs and risks associated with each model

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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