Mastering Competitive Strategy Development

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About this course

Build competitive strategies that create sustainable advanta

  • 10 lessons
  • 1 h
  • advanced

What you'll learn

  • Define competitive strategy and differentiate it from operational effectiveness
  • Explain the relationship between strategy, competitive advantage, and firm performance
  • Identify the three generic strategic positions available to firms
  • Apply the Five Forces framework to assess industry attractiveness
  • Evaluate how each force influences industry profitability
  • Use industry analysis to anticipate shifts in competitive dynamics

Finishing the course

  • 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
  • Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
  • Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.