Competitive Intelligence Gathering for Managers

About this course

Equip managers with practical knowledge of competitive intelligence gathering.

• 7 lessons
• 45 min
• intermediate

What you'll learn

• Define competitive intelligence and distinguish it from market research and simple competitor tracking
• Explain how competitive intelligence directly supports revenue intelligence and commercial decision-making
• Identify the core components of a competitive intelligence cycle, from planning to dissemination
• Translate revenue objectives into specific competitive intelligence requirements
• Apply a prioritization framework to decide which competitor questions matter most
• Document intelligence requirements in a format that guides collection and analysis

Finishing the course

• 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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