Product Positioning Fundamentals

About this course

Learn the essential concepts and foundations of product positioning.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define product positioning and its purpose
• Explain why positioning is essential for product success
• Describe how perception influences purchasing decisions
• Identify cognitive biases relevant to positioning
• Construct a value proposition statement
• Differentiate features, benefits, and value

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

Created by