Basics of Competitive Strategy Development
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About this course
Build competitive strategies that create sustainable…
- 7 lessons
- 45 min
- beginner
What you'll learn
- Define sustainable competitive advantage and explain its significance for firm performance and longevity
- Trace the intellectual origins of the SCA concept from early pioneers to modern strategic management theory
- Recognize how foundational thinkers from Alderson to Porter shaped the evolution of competitive strategy
- Identify and explain each of the five competitive forces that shape industry profitability
- Analyze how industry structure determines competitive intensity and profit potential
- Apply the framework to evaluate a real industry's competitive dynamics and strategic implications
Finishing the course
- 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
- Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
- Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.