Competitive Analysis for Executives

About this course

Assess competitive threats and position your organization to win

• 5 lessons
• 30 min
• beginner

What you'll learn

• Explain the cost of competitive blind spots in executive decision-making
• Distinguish between operational awareness and true strategic competitive intelligence
• Identify which decisions in your role depend most heavily on competitive insight
• Define your competitive set beyond direct rivals to include indirect and emerging competitors
• Apply a structured framework to categorize competitors by threat level and strategic similarity
• Identify the forces outside direct competition that reshape markets

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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