Introduction to Competitive Strategy Development
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About this course
Build competitive strategies that create sustainable…
- 3 lessons
- 15 min
- beginner
What you'll learn
- Define sustainable competitive advantage and explain its importance for business success
- Identify the key historical contributors to competitive strategy theory
- Explain the relationship between competitive strategy and above-average profitability
- Explain Porter's Generic Strategies and their application to business positioning
- Describe Porter's Five Forces model for competitive landscape analysis
- Apply the Resource-Based View to identify strategic organizational resources
Finishing the course
- 12 knowledge-check questions along the way, so you know the ideas stuck before you move on.
- Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
- Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.