Michael Porter

About this course

Harvard professor whose Five Forces (1979), value chain, and Competitive Strategy turned MBA strategy into a billion-dollar consulting industry.

• 1 lesson
• 6 min
• beginner

What you'll learn

• Describe who Michael Porter is and why he is considered a foundational figure in management theory
• Explain the basic logic of the Five Forces framework and how it helps analyze industry competition
• Define the value chain concept and its role in identifying sources of competitive advantage
• Summarize the core ideas of Competitive Strategy and how they changed strategic planning
• Discuss how Porter's work contributed to the growth of the strategy consulting industry

Finishing the course

• 4 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass the lesson quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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