Getting Started with Vision & Mission Communication

About this course

Build a solid foundation in vision & mission communication from scratch.

• 10 lessons
• 1 h
• beginner

What you'll learn

• Define and distinguish between a mission statement and a vision statement
• Explain why vision and mission statements matter for organizational effectiveness
• Identify the historical context of mission statements in organizational strategy
• Identify the three critical roles that mission and vision statements play in organizations
• Explain how vision and mission statements inform strategy development
• Discuss research evidence linking clearly communicated mission and vision to organizational performance

Finishing the course

• 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
• Part of the Leadership Development Journey learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.

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