Beginner's Guide to Competitive Strategy Development
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About this course
Build competitive strategies that create sustainable…
- 10 lessons
- 1 h
- beginner
What you'll learn
- Define competitive strategy and its role in organizational success
- Explain the concept of sustainable competitive advantage and its importance
- Trace the evolution of the sustainable competitive advantage concept from 1984 to present
- Recognize the key contributors and publications that shaped modern competitive strategy theory
- Explain the purpose and structure of Porter's Five Forces model
- Apply the model to evaluate industry attractiveness and competitive intensity
Finishing the course
- 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
- Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
- Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.