Beginner's Guide to Competitive Strategy Development

About this course

Build competitive strategies that create sustainable…

• 10 lessons
• 1 h
• beginner

What you'll learn

• Define competitive strategy and its role in organizational success
• Explain the concept of sustainable competitive advantage and its importance
• Trace the evolution of the sustainable competitive advantage concept from 1984 to present
• Recognize the key contributors and publications that shaped modern competitive strategy theory
• Explain the purpose and structure of Porter's Five Forces model
• Apply the model to evaluate industry attractiveness and competitive intensity

Finishing the course

• 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
• Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.

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