Pricing Strategy for Managers

About this course

Equip managers with practical knowledge of pricing strategy.

• 7 lessons
• 45 min
• intermediate

What you'll learn

• Explain why pricing is a critical strategic lever for business growth
• Compare cost-based, competition-based, and value-based pricing approaches
• Identify the economic and psychological drivers of customer value
• Apply techniques to estimate willingness to pay for products or services
• Calculate relevant costs and break-even points for pricing decisions
• Analyze competitive pricing and market positioning effectively

Finishing the course

• 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

Created by