Account Growth Strategy Fundamentals

About this course

Learn the essential concepts and foundations of account growth strategy.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define account growth strategy in the context of modern account management
• Differentiate between account maintenance, account growth, and new customer acquisition
• Identify and describe the three core growth motions
• Recognize opportunities for each motion within an existing account
• Explain the link between customer value realization and account growth
• Identify key value metrics that matter to customers

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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