Adopt industry-proven best practices for batna analysis.
7 lessons
45 min
intermediate
What you'll learn
Define BATNA and distinguish it from related terms such as reservation point and WATNA.
Explain the strategic importance of BATNA as the standard against which any proposed agreement should be measured.
Apply a four-step process to identify and evaluate alternatives.
Calculate a reservation value based on the selected BATNA.
Translate your BATNA to the deal at hand using the bazaar example and its caveats.
Estimate the other side's BATNA to inform your offer strategy.
Finishing the course
28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
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Part of the Negotiation Skills learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.