Overview of Competitive Strategy Development

About this course

Build competitive strategies that create sustainable…

• 3 lessons
• 15 min
• beginner

What you'll learn

• Define sustainable competitive advantage and explain why it matters for long-term business success
• Identify the two basic types of competitive advantage that organizations can pursue
• Recognize the contributions of pioneering scholars to the evolution of competitive strategy thinking
• Explain the five competitive forces that determine industry attractiveness and profitability
• Distinguish between horizontal competition sources and vertical competition sources
• Apply the Five Forces framework to evaluate industry structure and competitive intensity

Finishing the course

• 12 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
• Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.

Created by