Equip managers with practical knowledge of market entry strategy.
7 lessons
45 min
intermediate
What you'll learn
Define market entry strategy and explain its scope in a business development context
Describe how market entry strategy supports long-term growth and expansion decisions
Identify the main market entry modes available to organizations
Evaluate how market characteristics, company resources, and external factors influence entry mode selection
Explain the central role of risk and resource commitment in choosing a market entry strategy
Analyze how market conditions, competition, and other elements affect risk and resource requirements
Finishing the course
28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
Part of the Business Development learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.