Webinar Lead Generation Cost Optimization

About this course

Reduce costs while maintaining quality in webinar lead generation.

• 7 lessons
• 45 min
• intermediate

What you'll learn

• Identify all direct, indirect, and opportunity costs associated with running a webinar lead generation program
• Calculate a baseline cost-per-lead (CPL) and cost-per-qualified-lead (CPQL) using a transparent formula
• Distinguish between fixed costs and variable costs in a webinar program
• Apply a funnel-stage diagnostic to identify the top three cost drivers in your webinar program
• Recognize the most common causes of high-cost, low-quality leads
• Prioritize optimization opportunities by potential savings and effort

Finishing the course

• 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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