Introduction to Startup Ideation and Validation

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5 lessons30 minFree
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About this course

Generate and validate startup ideas with market potential

  • 5 lessons
  • 30 min
  • beginner

What you'll learn

  • Define startup ideation and its role in the entrepreneurial journey
  • Differentiate between an idea, a problem, and a market opportunity
  • Identify the three key dimensions of a viable startup idea: desirability, feasibility, and viability
  • Apply at least three systematic ideation techniques to generate startup concepts
  • Use problem-first thinking to uncover unmet needs in familiar domains
  • Evaluate and prioritize generated ideas using a simple scoring approach

Finishing the course

  • 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
  • Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.