Web Search and Link Analysis

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20 lessons2 hFree
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About this course

Web crawling architecture, PageRank algorithm, HITS, anchor text, URL normalization. Learning to rank (LambdaMART), click models, search evaluation (NDCG, MAP).

  • 20 lessons
  • 2 h
  • advanced

What you'll learn

  • Describe the main stages of a web search system
  • Identify the roles of crawlers, indexers, and rankers
  • Explain the components of a web crawler
  • Discuss challenges in large-scale crawling
  • Apply URL normalization rules
  • Explain the impact of normalization on indexing

Finishing the course

  • 80 knowledge-check questions along the way, so you know the ideas stuck before you move on.
  • Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.