Start your journey with go-to-market planning through practical examples.
5 lessons
30 min
beginner
What you'll learn
Explain what a go-to-market strategy is and its purpose
Differentiate between a GTM strategy and a marketing plan
Identify the three common situations that require a GTM strategy
List and describe the five essential elements of a GTM strategy
Apply key questions to define each element for a product or service
Understand how these elements interrelate in a GTM plan
Finishing the course
20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
Part of the Business Development learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.