Adopt industry-proven best practices for privacy-first marketing.
7 lessons
45 min
intermediate
What you'll learn
Explain the regulatory, consumer, and technological drivers behind the shift to privacy-first marketing
Assess the risks of continuing to rely on third-party cookies and opaque data collection
Distinguish between first-party and third-party data and their implications for privacy
Describe the role of consent in lawful and ethical data collection
Identify the core tools that support privacy-first marketing
Explain how consent management platforms and privacy-friendly analytics work
Finishing the course
28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
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Part of the Digital Marketing learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.