Introduction to Persuasion & Influence

About this course

A comprehensive introduction to persuasion & influence for newcomers.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define persuasion and influence in your own words
• Explain why the presence of choice distinguishes persuasion from coercion
• Identify at least two non-persuasive purposes of communication
• Summarize Robert Cialdini's contribution to the study of persuasion
• Describe the purpose and ethical stance of Influence At Work
• Name at least two other authors who have shaped practical persuasion literature

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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