Create uncontested market space through value innovation
5 lessons
30 min
beginner
What you'll learn
Define red oceans and blue oceans in the context of strategic management
Explain the limitations of competing in red oceans
Identify the characteristics of blue ocean markets
Define value innovation and its role in Blue Ocean Strategy
Explain how value innovation breaks the value-cost trade-off
Analyze examples of value innovation in practice
Finishing the course
20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
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