Introduction to Blue Ocean Strategy

About this course

Create uncontested market space through value innovation

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define red oceans and blue oceans in the context of strategic management
• Explain the limitations of competing in red oceans
• Identify the characteristics of blue ocean markets
• Define value innovation and its role in Blue Ocean Strategy
• Explain how value innovation breaks the value-cost trade-off
• Analyze examples of value innovation in practice

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
• Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.

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