Getting Started with Competitive Strategy Development

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About this course

Build competitive strategies that create sustainable…

  • 5 lessons
  • 30 min
  • beginner

What you'll learn

  • Explain the origins and evolution of strategic management as a discipline
  • Define sustainable competitive advantage and its importance for long-term business success
  • Apply Porter's Five Forces to assess industry attractiveness and competitive pressure
  • Identify the specific forces that most impact your organization's market position
  • Compare and contrast cost leadership, differentiation, and focus strategies
  • Determine which generic strategy aligns best with an organization's capabilities and market position

Finishing the course

  • 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
  • Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
  • Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.