Content Strategy Development Hands-On Workshop

About this course

Gain practical experience with content strategy development through guided exercises.

• 7 lessons
• 45 min
• intermediate

What you'll learn

• Distinguish between business goals and content goals in a marketing context
• Write a single, measurable content goal for a chosen scenario
• Identify the key attributes of an audience that matter for content planning
• Build a one-page audience profile from guided prompts
• Conduct a lightweight content inventory using a provided template
• Identify content gaps and prioritize opportunities

Finishing the course

• 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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