Build a solid foundation in competitive defense from scratch.
5 lessons
30 min
beginner
What you'll learn
Define competitive defense and its role in account management
Identify the costs of losing accounts to competitors
Recognize early warning signs of competitive threats
Create a basic competitor profile for your key accounts
Conduct a vulnerability self-assessment
Prioritize accounts based on risk levels
Finishing the course
20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.