Getting Started with Competitive Defense

About this course

Build a solid foundation in competitive defense from scratch.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define competitive defense and its role in account management
• Identify the costs of losing accounts to competitors
• Recognize early warning signs of competitive threats
• Create a basic competitor profile for your key accounts
• Conduct a vulnerability self-assessment
• Prioritize accounts based on risk levels

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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