Equip managers with practical knowledge of go-to-market planning.
7 lessons
45 min
intermediate
What you'll learn
Define go-to-market planning and its key objectives
Explain the business value of a formal GTM plan
Identify the consequences of lacking a GTM process
Use the five W's to define target audience, problem, channels, timing, and rationale
Develop an ideal customer profile (ICP) and persona
Articulate the strategic reasons behind market choices
Finishing the course
28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
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Part of the Business Development learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.