Understanding Competitive Strategy Development
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About this course
Build competitive strategies that create sustainable…
- 3 lessons
- 15 min
- beginner
What you'll learn
- Define sustainable competitive advantage and explain why it matters for long-term organizational success
- Identify the key scholars and works that shaped competitive strategy theory
- Distinguish between industry structure analysis and resource-based approaches to strategy
- Explain the two basic types of competitive advantage: low cost and differentiation
- Describe Porter's three generic strategies: cost leadership, differentiation, and focus
- Apply the VRIO framework to evaluate whether organizational resources can generate sustainable competitive advantage
Finishing the course
- 12 knowledge-check questions along the way, so you know the ideas stuck before you move on.
- Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
- Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.