Fundamentals of Competitive Strategy Development

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About this course

Build competitive strategies that create sustainable…

  • 7 lessons
  • 45 min
  • beginner

What you'll learn

  • Define competitive strategy and explain its role in organizational success
  • Describe the concept of sustainable competitive advantage (SCA) and its importance
  • Identify the key elements that distinguish strategies that endure from those that do not
  • Recognize the pioneering contributions of early strategic management thinkers
  • Understand how the concept of sustainable competitive advantage evolved academically
  • Appreciate the significance of Michael Porter's foundational work in the field

Finishing the course

  • 28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
  • Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.
  • Part of the Strategic Business Analysis and Competitive Strategy learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.