Platform Strategy Essentials

About this course

Master the essential building blocks of platform strategy.

• 5 lessons
• 30 min
• beginner

What you'll learn

• Define a platform business in your own words
• Differentiate between platform and pipeline business models
• Identify common examples of platform-type products in everyday use
• Explain what a network effect is and how it differs from a scale effect
• Distinguish between same-side and cross-side network effects
• Recognize positive and negative network effect dynamics

Finishing the course

• 20 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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