Product Positioning at Scale

About this course

Learn strategies for scaling product positioning in enterprise environments.

• 10 lessons
• 1 h
• advanced

What you'll learn

• Explain how positioning connects market insight to product strategy in large organizations
• Assess the cost of misalignment between positioning and enterprise strategy
• Apply a positioning diagnostic framework to enterprise portfolios
• Identify symptoms of positioning decay in mature products
• Design research programs that produce positioning-grade insight
• Synthesize qualitative and quantitative data into positioning hypotheses

Finishing the course

• 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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