Advanced Customer Interview Techniques

About this course

Deep-dive into advanced concepts and techniques in customer interview techniques.

• 10 lessons
• 1 h
• advanced

What you'll learn

• Differentiate between validation and discovery interviews and their appropriate use cases
• Apply advanced preparation techniques to define research objectives and hypotheses
• Identify common biases in interview settings and their effects on data quality
• Implement strategies to neutralize bias and maintain objectivity
• Employ a repertoire of probing questions to elicit detailed narratives
• Use laddering and the five whys to drill down to root causes

Finishing the course

• 40 knowledge-check questions along the way, so you know the ideas stuck before you move on.
• Watching is free and needs no account. Sign in to save your progress. Pass each lesson's quiz (60%+) to earn the certificate. Each certificate has its own public verification link to share, marked quiz-verified.

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