Gain practical experience with go-to-market planning through guided exercises.
7 lessons
45 min
intermediate
What you'll learn
Define go-to-market planning and its core components
Distinguish between a GTM strategy and a GTM plan
Explain why GTM planning is an ongoing process, not a one-time exercise
Write specific, numeric launch objectives for a chosen product or service
Scope a GTM launch effectively by defining what is in and out of bounds
Identify and correct vague objectives such as 'grow revenue' or 'expand market share'
Finishing the course
28 knowledge-check questions along the way, so you know the ideas stuck before you move on.
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Part of the Business Development learning path. Enrol in the path and finish its required courses to earn one certificate for all of them.